Doctor of Business Administration with Concentration in Luxury Brand Management International American University, USA

The Doctor of Business Administration (D.B.A.) program serves the needs of mature students, helping them to advance in their careers. The program is designed to graduate scholar practitioners who will set the standard for best practices and contribute to the solution of critical business and management problems through research, teaching, and consulting. The program is designed to serve the needs of both fully employed and full-time students with a background as experienced business professionals who want to translate their industry expertise into leadership positions as consultants or as executives within their organizations. The program creates an opportunity for the student to demonstrate application of the knowledge and skills gained in the course work portion of the program and to demonstrate the critical thinking and analytical skills required to successfully complete the Doctoral Project.

Primary Learning Objectives (PLO)

The Doctor of Business Administration (DBA) degree program will allow students to:

1. Employ advanced written communication skills to share complex information, organizational vision, and actionable guidelines to various audiences. (ILO1)
2. Deliver advanced oral presentations that use effective content, organization, and delivery, accompanied by appropriate technology. (ILO2)
3. Demonstrate the skills, competence, and critical thinking required to design, execute, and evaluate creative and meaningful research in a field of specialization. (ILO3)
4. Generate, evaluate, and assess the Christian ethical obligations and responsibilities of business for the purpose of responsible management. (ILO5)
5. Demonstrate effective information literacy skills including formulation of research problems; integration of previous publications into an appropriate literature review; design of a research study; data analysis; ability to summarize and present the results. (ILO6)

Luxury Brand Management

The DBA with a concentration in Luxury Brand Management enables students to develop and enhance the ability to successfully manage a luxury brand, product or services. Simply put, completion of this program awards graduates with an DBA degree that will provide students with opportunities for a career in the luxury sector. The courses cover a wide range of topics, including knowledge of luxury products, marketing trends and brand management. The program will help students learn, experience and allow them to excel in the luxury Business. The benefits of earning an DBA in the luxury sector extend far beyond a paycheck. This degree will increase knowledge of luxury brands and student’s own creativity as well.