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Bachelor of Science in Business with Concentration in Marketing Menlo College Menlo College, USA

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USD 52700

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

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48 months

Duration

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6.5

IELTS

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74

TOEFL

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55%

Min GPA

Program Overview

The marketing major is designed for students who are interested in solving consumer problems and fulfilling the unmet needs in the market through the value creation process, and ultimately building strong customer relationship and achieving customer success, with the marketing practices. Career opportunities include sales, product management, digital marketing, advertising, and marketing research among others. Individuals with a strong marketing background are well equipped to become entrepreneurs developing their own businesses.

Program Learning Outcomes

– Students will be able to conduct primary and secondary research to identify potential markets, the needs/wants of consumers, and appropriate market segmentation as a result of taking MKT 335 – Marketing Research and completing the research project therein.

– Students will be able to describe consumers for a given set of products or services and understand why consumers behave the way they do in regard to their buying decisions as a result of taking MKT 436: Consumer Behavior.

– Students will understand digital marketing strategies available on the Internet in the context of the traditional elements of product, price, place and promotion. Students will be able to create a digital marketing plan for a product or service as a result of taking MKT 437 – Internet Marketing.

– Students will be able to analyze a complex market-based problem, identify potential solutions, recommend a strategy and defend it as a result of preparing case studies in MKT 409 – Strategic Marketing.

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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 14 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Aug 2025

Closed

Jan 2025, Aug 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

    6.5 IELTS Score
    74 TOEFL Score Minimum Overall Score
    101 Duolingo Minimum Overall Score
    890 Sat Minimum Overall Score
    55% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    52700

    Tuition Fee
    (USD)

     Free

    Application Fee
    (USD)

    18300 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    • Scholarship available for every international student    $26000 to $30000

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