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Master of Science in Marketing Intelligence (STEM) Study Group - Towson University Study Group - Towson University, USA

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USD 22860

Annual Tuition Fee

!
*Subject to change and other fees
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USD 45 Waived

Application Fee

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24 months

Duration

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6.5

IELTS

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80

TOEFL

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70%

Min GPA

Program Overview

Marketing intelligence is the integration of marketing research, strategy, analytics, data management and interactive marketing. Towson University's master's degree program in marketing intelligence with an embedded graduate certificate in interactive marketing is designed with an applied, experiential learning focus based on industry needs. Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions.

Why Earn a Master’s in Marketing Intelligence?

The U.S. Bureau of Labor Statistics projects employment of market research analysts to grow 22 percent from 2020 to 2030. But the career opportunities aren't just growing. As the field of marketing continues to evolve toward greater use of data and interactive technology, the career paths of data analysts and marketing specialists are overlapping increasingly. Companies need individuals with business mindsets, marketing knowledge and managerial skills who also understand database systems, big data and complex analytics.

As a graduate of Towson University’s marketing intelligence master’s program you will have that diverse skill set and be qualified for jobs such as:

  • Marketing intelligence analyst
  • Digital marketing manager
  • Marketing research analyst
  • Customer insight specialist

 

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Additional Information

Program Level Master's Degree

College/University Processing Time 15 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Aug 2025

Closed

Jan 2025, Aug 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
    • Students without undergraduate coursework in statistics and programming may be required to complete additional coursework in these areas prior to being admitted the program.

     

    6.5 IELTS Score
    80 TOEFL Score Minimum Overall Score
    57 PTE Score Minimum Overall Score
    115 Duolingo Minimum Overall Score
    70% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    22860

    Tuition Fee
    (USD)

    USD 45 Waived

    Application Fee
    (USD)

    16000 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    Towson University has extended the deadlines for their $1,000 USD scholarship opportunities for Fall 2025!

    New Scholarship Deadlines

    •Towson University: Confirm enrollment by 16 May 2025

    Towson University Scholarship Details

    Graduate students who are admitted to Towson University for Fall 2025 will be awarded a $1,000 USD scholarship offer and must confirm their place by 16 May 2025.

    • No additional application required.
    • Open to graduate students except for those enrolling in the Applied Information Technology MS programme.
    • Available for Year 1 only; applied as a credit to the student’s account: $500 USD for Fall 2025 and $500 USD for Spring 2026.
    • May not be combined with any other scholarships or discounts for Year 1 (students may apply for other TU-based funding for Year 2).
    • If a student is awarded a scholarship for Fall 2025 but receives a visa denial and decides to defer to Spring 2026, TU will honor the scholarship award for one deferral only.

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