Bachelor of Science in Business Administration - Events Marketing and Management University of Central Missouri, USA

Launch an invigorating career in the fast-paced events industry with an events marketing and management degree. The University of Central Missouri’s Events Marketing and Management BSBA is a collaboration between two of UCM’s nationally accredited programs, bringing you training from our Management as well as Marketing disciplines. This unique partnership will enable you to run not only successful events but successful businesses as well.

UCM’s bachelor’s degree in Events Marketing and Management provides hands-on learning experiences anchored by concrete business management skills. Our Events Marketing and Management degree program was designed with today’s constantly changing event environments in mind and will prepare you to adapt events to virtual or in-person environments.

Learning how to pivot when needs, resources or circumstances change is a crucial skill for any successful events marketing manager. You’ll have many opportunities to build that skill by practicing it. Manage and execute events for real clients, intern with established businesses and learn about the complexities of business in the best way possible — by starting one.

What is events marketing and management?

An events marketing and management degree trains you to conceptualize and run events in any field on time and on budget. From trade shows to live music concerts, all successful events require the project management and marketing skills that you’ll learn with a bachelor’s degree in Events Marketing and Management from the University of Central Missouri.

What you will study

Over the four years of your Events Marketing and Management degree at UCM, you’ll progress from learning the basics of organizational management to using your skills to run real events. Our experiential approach to learning engages you with coursework in accounting, statistics, economics and marketing. Graduate ready to be an effective events marketing manager in the industry of your choice.

Benefit from our faculty’s professional expertise and academic research in content areas such as organizational and crisis communication, negotiation, leadership, etiquette training and more. Lean on their mentorship and industry insight to gain a competitive edge with your UCM Events Marketing and Management degree.

The University of Central Missouri’s bachelor’s degree in Events Marketing and Management offers a powerful core of engaging academics, including:

• Management Information Systems: As an events marketing manager, your role may often include decision-making about your organization’s information systems and technology. Use hands-on applications and case studies to learn how to align end-user needs with company resources.
• Integrated Strategic Communication: Explore how integrating traditionally separate marketing tactics, such as public relations and internet advertising, can maximize an organization’s strategic communication and promotion.
• Organizational Policy and Strategy: Apply conceptual, communication, interpersonal and technical skills to strategic management in a team learning environment.